Description

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Digital Marketing Strategist

Location: Richmond, Virginia

Experience Level: 57+ years

Department: Marketing

Carter Machinery is looking for a Digital Marketing Strategist to serve as a digital consultant to our Program Managers, architecting smarter digital strategy across campaigns, channels, and customer journeys. This is a strategic role, not just an executional one.

You'll help determine where Carter should and should not show up in digital, and shape how we evolve our performance frameworks, media strategy, and digital infrastructure over the next 35 years. You must be comfortable operating at both the vision-setting & optimization levels, bridging digital innovation with business outcomes.

What You'll Do

• Serve as the lead digital strategist and advisor to Program Managers (line-of-business campaign owners)
• Architect integrated multi-channel digital strategies across paid search, paid social, native + 2nd party web placements, and on-site activation
• Guide audience segmentation, channel selection, messaging hierarchy, and funnel strategy for campaign plans
• Advise on digital infrastructure, automation, personalization, and evolving AI-driven experiences
• Monitor campaign performance and proactively recommend optimizations and pivots
• Collaborate closely with marketing, analytics, and sales teams to ensure attribution, measurement, and ROI clarity
• Influence roadmap for future-state digital architecture, including AI, dynamic content, and next-gen customer experience

What You Bring

• 7+ years of experience in digital marketing strategy, digital consulting, or performance media5
• Strong understanding of paid media ecosystems, SEM, paid social, native/partner placements, and campaign optimization
• Experience guiding channel mix strategy, funnel sequencing, and audience targeting
• Awareness of modern digital trends, AI-driven search, privacy shifts, dynamic content, personalization
• Ability to communicate confidently as a trusted advisor to marketing and business stakeholders
• Strategic mindset, able to see around the corner and lead Carter forward

Bonus Skills (Not required, but a strong plus)

• Experience with Pardot, GA4, Salesforce, or marketing automation platforms
• Familiarity with SQL, Tableau, or PowerBI (even at a basic practitioner level)
• Exposure to dealer, franchise, or manufacturer-partner marketing models

Physical requirements must be met for the Digital Marketing Strategist job, including regularly being required to sit and talk or hear. The employee is frequently required to stand, walk; use hands to finger, handle, or feel and reach with hands and arms. Employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.

Why Join Carter Machinery

You'll be joining a marketing organization in transformation with the opportunity to shape the future of Carter's digital strategy, not just manage what already exists. This is a high-impact role with strong executive visibility and the ability to influence how Carter connects with customers across the full digital ecosystem.

Competitive Compensation and Benefits:

• Health, dental and vision insurance.
• Paid time off.
• 401(k), $0.75 to $1.25 match up to 6%.
• Life and disability insurance.
• In-house training instructors/programs.
• Tuition reimbursement.
• Employee referral bonus program.
• Discounts: cellular phone service, computers, tooling, cars and trucks.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law are encouraged to apply.

Carter Machinery is a drug-free workplace.

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